-Componentized operating system lets you create a custom operating system image to deliver the necessary functionality for the device
-Provide device users with a unique and powerful branded experience
-Deliver an immersive, natural, and multitouch user experience
-Reduce custom development and help secure your device from unintended interactions with advanced lockdown features
-Run your existing Windows line-of-business applications or create a new experience with Win¬dows apps
-Improve mobility and access with new power management and wireless technologies
-Manage the device alongside PCs and servers with Microsoft System Center
-Improve time to market with new operating system development and customization tools